With a focus on Middle Eastern inspired flavours, Elma is all about sophisticated simplicity
– using seasonal produce, treated with respect.
The bespoke logotype for Elma is inspired by Middle Eastern typography.
The branding utilises organic shapes as an abstract take on the produce and ingredients,
also symbolising coming together. A natural colour palette and the use of textured papers and
embossed details, selected to complement the interior's marble, brass and leather materials
palette, helps to communicate the care and craft that is taken with the food
and the service at Elma.