epzen, was traditionally an epsom salts bath brand. We worked together with Vitality Brands to rebrand and resposition epzen - to reflect their no-BS approach to self-care, sustainable ethos and to extend the brand into the bath and body category.
The new brand and packaging aims to cut through the clutter of the self-care category, bringing wellness back down to earth. With real world rituals that don’t ask you to be better or do more.
The epzen wordmark, with curved forms reflects a sense of calm. Paired with custom packaging, playful use of colour and inclusive art direction that celebrates real and relaxing moments.
Rebrand / Brand Identity
Packaging Design
Art Direction
Campaign Design
Digital Design
Packaging Design
Art Direction
Campaign Design
Digital Design
Created while at One&Other