A place for people to gather and feast. Hazel is a pared-back eatery by the Mulberry Group, that stretches over two floors of Flinders Lane’s historic Richard Allen & Son building.
The branding pays homage to the building. referencing historic architectural blueprints to reflect elements of the building’s former life and create a sense of place. The building illustration is paired with a strong, typographic logo. From here the brand expands to minimal menus, a light-hearted tone of voice and a soothing colour palette to suit the warm and welcoming atmosphere of the restaurant.