Hazel

A place for people to gather and feast. Hazel is a pared-back eatery by the Mulberry Group, that stretches over two floors of Flinders Lane’s historic Richard Allen & Son building. The branding pays homage to the building, referencing historic architectural blueprints to reflect elements of the building’s former life and create a sense of place. The building illustration is paired with a strong, typographic logo. From here the brand expands to minimal menus, a light-hearted tone of voice and a soothing colour palette to suit the warm and

A place for people to gather and feast. Hazel is a pared-back eatery by the Mulberry Group, that stretches over two floors of Flinders Lane’s historic Richard Allen & Son building.

The branding pays homage to the building. referencing historic architectural blueprints to reflect elements of the building’s former life and create a sense of place. The building illustration is paired with a strong, typographic logo. From here the brand expands to minimal menus, a light-hearted tone of voice and a soothing colour palette to suit the warm and welcoming atmosphere of the restaurant.

Hazel
Brand Identity
Menu Design
Signage
Digital Design

Awarded Best Identity Design - Eat Drink Design Awards 2021